handling of or dealing in personal information including sensitive personal data or information.
identifiable information (Personal Information, Sensitive Personal Data or Information) to ArkNeo Finance Private Limited ("we" or "our" or "us" or "ArkNeo"). This Privacy
Platform ("user" or "you" or "your").
If you do not agree to this Policy or any part thereof, please do not use/ access/ download or install the Platform or any part thereof.
COLLECTION OF USER PERSONAL INFORMATION
When you use our Platform, we collect and store your information which is provided by you from time to time by explicitly seeking permissions from YOU to get
the required information. Our primary goal in doing so is to provide you a safe, efficient, smooth and customized experience and Services. This allows us to provide services
and features that meets your needs, and to customize our Platform to make your experience safer and easier and to improve the Services provided by us. More importantly, we
collect personal information from you that we consider necessary for achieving the aforementioned purpose.
In general, you can browse the Website or App without telling us who you are or revealing any information about yourself. However, to create an account on the Platform, you
must provide us with certain basic information required to provide customized services. The information we collect from you, inter alia, includes:
- Full name;
- mailing address;
- postal code;
- phone number;
- Income details;
- Occupational details;
- Permanent Account Number (PAN);
Wherever possible, we indicate the mandatory and the optional fields. You always have the option to not provide any information by choosing not to use a particular service or
feature on the Platform. We also collect user account data which includes email address and user public profile information like name, photo, depending on the platform used
by You to log-into the App. This information is required as a part of registration process to access our Service and it is also used to auto-populate relevant fields in the
course of the interface of the App. We further collect other identifiable information such as your transactions history on the Platform when you set up a free account with us
as further detailed below. While you can browse some sections of our Platform without being a registered member as mentioned above, certain activities (such as availing of
loans from the third party lenders on the Platform) require registration and for you to provide the above details. The Platform will clearly display the personal information
it is collecting from you, and you have the option to not provide such personal information. However, this will limit the services provided to you on the Platform.
Our App also collects mobile number for verification to check the active SIM status on the device, uniquely identify you and prevent frauds and unauthorised access.
As a part of our Video Know Your Customer (Video KYC) process, collection of your personal information has become mandatory to ensure the completion and authentication of
your KYC. In this regard, permissions for microphone, camera will be mandatorily required.
COLLECTION OF FINANCIAL SMS INFORMATION
We don’t collect, read or store your personal SMS from your inbox.
We collect and monitor only financial SMS sent by 6-digit alphanumeric senders from your inbox which helps us in identifying the various bank accounts that
you may be holding, cash flow patterns, description and amount of the transactions undertaken by you as a user to help us perform a credit risk assessment which enables us to
determine your risk profile and to provide you with the appropriate credit analysis. This process will enable you to take financial facilities from the regulated financial
entities available on the Platform. This Financial SMS data also includes your historical data.
While using the app, it periodically sends the financial SMS information to our affiliate server and to us.
COLLECTION OF DEVICE LOCATION AND DEVICE INFORMATION
We collect and monitor the information about the location of your device to provide serviceability of your loan application, to reduce risk associated with
your loan application and to provide pre-approved customised loan offers. This also helps us to facilitate verification the address, making a better credit risk decision and
know your customer (KYC) process.
Information the App collects, and its usage, depends on how you manage your privacy controls on your device. When you install the App, we store the information we collect with
unique identifiers tied to the device you are using. We collect information from the device when you download and install the App and explicitly seek permissions from You to
get the required information from the device.
The information we collect from your device includes the hardware model, build model, RAM, storage, unique device identifiers like IMEI, serial number, SSAID,
AAID, SIM information that includes network operator, roaming state, MNC and MCC codes, WIFI information that includes MAC address and mobile network information to uniquely
identify the devices and ensure that no unauthorized device acts on your behalf to prevent frauds.
We collect information about your device to provide automatic updates and additional security so that your account is not used in other people’s devices. In
addition, the information provides us valuable feedback on your identity as a device holder as well as your device behaviour, thereby allowing us to improve our services and
provide an enhanced customized user experience to you.
COLLECTION OF INSTALLED APPLICATIONS
We collect a list of the installed applications’ metadata information which includes the application name, package name, installed time, updated time, version
name and version code of each installed application on your device to assess your credit worthiness and enrich your profile with pre-approved customized loan offers.
We may require camera access to scan and capture the required KYC documents and customer verification processes thereby allowing us to auto-fill relevant
As a part of facilitation of the KYC journey, we require access to your camera to enable you to initiate your KYC process. This permission allows us or our
authorised agents to perform your Video KYC while also taking screenshots of your original Officially Verified Documents that you present during your Video KYC journey. Video
KYC enables you to complete your KYC digitally, smoothly and efficiently. Your video shall be recorded and retained for regulatory purpose along with the screenshots of
original Official Verified Documents.
We require microphone permissions to enable a two-way communication between our authorised agent and you for the purpose of performing and completing your Video KYC. Your
audio shall be recorded for regulatory purpose.
We require storage permission so that your KYC and other relevant documents can be securely downloaded and saved on your computer and phone. You can then easily upload the
correct KYC related documents for faster loan application details filling and disbursal process. This ensures that you are provided with a seamless experience while using the
COLLECTION OF OTHER NON-PERSONAL INFORMATION
We automatically track certain information about you based upon your behaviour on our Platform. We use this information to do internal research on our users’ demographics,
interests, and behaviour to better understand, protect and serve our users and improve our services. This information is compiled and analysed on an aggregated basis. We also
collect your Internet Protocol (IP) address and the URL used by you to connect your computer to the internet, etc. This information may include the URL that you just came
from (whether this URL is on our Website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, and your IP
websites / apps. Use of this information helps Us identify You in order to make our Website more user friendly. Most browsers will permit You to decline cookies but if You
choose to do this it might affect service on some parts of Our Website.
We retain information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website,
we collect such information into a file specific to you.
USE AND DISCLOSURE OF YOUR PERSONAL AND OTHER INFORMATION
We understand the importance of your information and ensure that it is used for the intended purpose only. We access, store and use the information we collect from you in
We use the information to:
- resolve disputes;
- troubleshoot problems;
- help promote a safe service;
- analytical analysis;
- marketing and promotional purposes including sending you promotional SMS, Email and Whatsapp;
- measure consumer interest and satisfaction in our products and services;
- inform you about online and offline offers, products, services, and updates;
- customize your experience;
- detect and protect us against suspicious or illegal activity, fraud and other criminal activity;
- enforce our terms and conditions;
- improvement of our services and as otherwise described to you at the time of collection
In our efforts to continually improve our product and service offerings, we collect and analyze demographic and profile data about our users' activity on our Platform.
PURPOSE OF COLLECTING INFORMATION
The intended purpose of collecting information provided by you is to:
- establish identity and verify the same;
- to facilitate your KYC;
- monitor, improve and administer our Platform;
- provide our service i.e. perform credit profiling for the purpose of facilitating loans to You.
- design and offer customized products and services offered by our third party financial partners;
- analyse how the Platform is used, diagnose service or technical problems and maintain security;
- send communications notifications, information regarding the products or services requested by You or process queries< and applications that You have made on the
- manage Our relationship with You and inform You about other products or services We think You might find of some use;
- conduct data analysis in order to improve the Services / Products provided to the User;
- use the User information in order to comply with country laws and regulations;
- conduct KYC for our third party lending partners based on the information shared by the User;
- use the User information in other ways permitted by law to enable You to take financial services from our lending
We will use and retain the information for such periods as necessary to provide You the Services on the Platform, to comply with our legal obligations, to resolve disputes,
and enforce our agreements.
DISCLOSURE TO THIRD PARTIES
We will share Your information with only our registered third parties including our regulated financial partners for provision of Services on the Website/ App. We will share
Your information with third parties only in such manner as described below:
- We disclose and share Your information with the financial service providers, banks or NBFCs and our third party partners for facilitation of a loan or facility or line
of credit or purchase of a product;
- We share Your information with our third party partners in order to conduct data analysis in order to serve You better and provide Services on our Platform;
- We may disclose Your information, without prior notice, if we are under a duty to do so in order to comply with any legal obligation or an order from the government
the rights, property, or safety of Us, Our users, or others. This includes exchanging information with other companies and organizations for the purposes of fraud
protection and credit risk reduction.
- We will disclose the data / information provided by a User with other technology partners to track how the User interact with the Platform on Our behalf.
- We and our affiliates may share Your information with another business entity should we (or our assets) merge with, or be acquired by that business entity, or
re-organization, amalgamation, restructuring of business for continuity of business. Should such a transaction occur than any business entity (or the new combined entity)
receiving any such information from Us shall be bound by this Policy with respect to your information.
- We will disclose the information to our third party technology and credit partners to perform credit checks and credit analysis like Credit Bureaus or third party data
- We will share Your information under a confidentiality agreement with the third parties and restrict use of the said Information by third parties only for the purposes
detailed herein. We warrant that there will be no unauthorised disclosure of your information shared with third parties.
- By using the Platform, you hereby grant your consent to the Company to share/disclose your Personal Information (i) To the concerned third parties in connection with
the Services; and (ii) With the governmental authorities, quasi-governmental authorities, judicial authorities and quasi-judicial authorities, in accordance with
applicable laws of India.
- We shall disclose your KYC journey or any data with respect to the same to the relevant regulatory authorities as a part of our statutory audit process. Please note
that your Aadhaar number shall never be disclosed.
In case we use or disclose your information for any purpose not specified above, we will take your explicit consent.
LINK TO THIRD-PARTY SDK
The App has a link to a registered third party SDKs which collects data on our behalf and data is stored to a secured server to perform a credit risk assessment. We ensure
that our third party service provider takes extensive security measures in order to protect your personal information against loss, misuse or alteration of the data.
Our third-party service provider employs separation of environments and segregation of duties and have strict role-based access control on a documented, authorized,
need-to-use basis. The stored data is protected and stored by application-level encryption. They enforce key management services to limit access to data.
Furthermore, our registered third party service providers provide hosting security – they use industry-leading anti-virus, anti-malware, intrusion prevention systems,
intrusion detection systems, file integrity monitoring, and application control solutions.
shall update the same on the Platform. Once posted, those changes are effective immediately, unless stated otherwise. We encourage you to periodically review this page for
ACCESSING YOUR INFORMATION / CONTACTING US
At any point of time Users can choose to edit/modify or delete/withdraw any Personal Information shared for use of the Platform. Please note that deleting or withdrawing
information may affect the Services we provide to you. In case of modification of Personal Information, Users will be required to furnish supporting documents relating to
change in Personal Information for the purpose of verification by the Company.
YOUR PRIVACY CONTROLS
You have certain choices regarding the information we collect and how it is used:
- Device-level settings: Your device may have controls that determine what information we collect. For example, you can modify
permissions on your Android device for access to Camera or Audio permissions.
- Delete the App from your device
- You can also request to remove content from our servers based on applicable law or by writing to our Grievance Officer.
The Platform intends to protect your information and to maintain its accuracy as confirmed by you. We implement reasonable physical, administrative and technical safeguards
to help us protect your information from unauthorized access, use and disclosure. For example, we encrypt all information when we transmit over the internet. We also
require that our registered third party service providers protect such information from unauthorized access, use and disclosure.
Our Platform has stringent security measures in place to protect the loss, misuse and alteration of information under control. We endeavour to safeguard and ensure the
security of the information provided by you. We use Secure Sockets Layers (SSL) based encryption, for the transmission of the information, which is currently the required
level of encryption in India as per applicable law.
We blend security at multiple steps within our products with the state of the art technology to ensure our systems maintain strong security measures and the overall data
and privacy security design allow us to defend our systems ranging from low hanging issue up to sophisticated attacks.
We store all your data till your loan is active. When the loan is paid off successfully, the data will be purged by the end of that financial year or after 6 months after the loan is paid off, whichever is later.
We will purge the customers' personal and other data that are not needed for audit and other purposes at the end of that financial year or 6 months post the successful loan closure whichever is later. The data will be purged from our core database and no one will have any more access to it.
For all incomplete loans, DhanLAP will purge the user data from the system within 10 business days upon request
In the event we become aware of any breach of the security of your information, we will promptly notify you and take appropriate action to the best of our ability to remedy such a breach.
We aim to protect from unauthorized access, alteration, disclosure or destruction of information we hold, including:
- We use encryption to keep your data private while in transit;
- We offer security feature like an OTP verification to help you protect your account;
- We review our information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access to our systems;
- We restrict access to personal information to our employees, contractors, and agents who need that information in order to process it. Anyone with this access is
subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations;
- Compliance & Cooperation with Regulations and applicable laws;
- Data transfers;
- We ensure that Aadhaar number is not disclosed in any manner.
We or our affiliates maintain your information on servers located in India. Data protection laws vary among countries, with some providing more protection than others. We
also comply with certain legal frameworks relating to the transfer of data as mentioned and required under the Information Technology Act, 2000 and rules made thereunder
When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local
data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.
LINKS TO OTHER SITES
Our Platform links to other websites that may collect information about you. We are not responsible for the privacy practices or the content of those linked websites. With
this Policy we are only addressing the disclosure and use of data collected by Us. If You visit any websites through the links on the Website, please ensure You go through
the privacy policies of each of those websites. Their data collection practices, and their policies might be different from this Policy and We do not have control over any
of their policies neither do we have any liability in this regard.
By using the Platform and by providing your information, you consent to the collection, sharing, disclosure and usage of the information that you disclose on the Platform
circumstances we share and disclose it.
In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below for your reference:
Name: Mr. D B Balachandran
Address: Ark Neo Financial Services Pvt Ltd,
15/22, 92nd Street, 18th Avenue, Ashok Nagar, Chennai – 600 083
Time: Mon - Sat (10:00 - 19:00)