What Are Fund Houses (AMCs)? What Does a Fund Manager Do?

Mutual funds have become one of the most preferred investment choices for Indian investors looking to grow their wealth. But have you ever wondered who manages these funds and ensures your money is invested wisely? The answer lies in Fund Houses, also known as Asset Management Companies (AMCs), and the professionals who drive them—Fund Managers.

One can buy and sell mutual funds either directly from the AMCs or through distributors signed up with the AMCs.

At DhanLAP, we empower investors by offering liquidity solutions like Loan Against Mutual Funds (LAMF), allowing them to maximize the potential of their investments without redeeming them. Understanding how AMCs and fund managers work can help you make informed financial decisions. Let’s break it down.

What Are Fund Houses / Asset Management Companies (AMCs)?

A Fund House or Asset Management Company (AMC) is a financial institution that creates, manages, and operates mutual fund schemes. These AMCs pool money from investors and invest in various assets like stocks, bonds, gold, and money market instruments based on the fund's objective.

✅ Key Roles of an AMC

• Designing Mutual Fund Schemes – AMCs offer different types of mutual funds, such as equity funds, debt funds, hybrid funds, etc., catering to various risk appetites.
• Managing Investments – They allocate funds strategically to maximize returns while managing risks.
• Compliance & Regulation – AMCs must adhere to SEBI (Securities and Exchange Board of India) guidelines to ensure investor protection.
• Investor Servicing – They handle investor queries, process transactions, and provide account statements through RTAs (CAMS & KFintech).
• Performance Monitoring – Regular tracking and rebalancing of portfolios to optimize returns.
• Order Placement Systems – Providing online systems to place, track, and execute mutual fund orders.

List of AMCs in India

• Aditya Birla Sun Life Mutual Fund
• Axis Mutual Fund
• Baroda BNP Paribas Mutual Fund
• Baroda Mutual Fund
• BNP Paribas Mutual Fund
• BOI AXA Mutual Fund
• Canara Robeco Mutual Fund
• DHFL Pramerica Mutual Fund
• DSP Mutual Fund
• Edelweiss Mutual Fund
• Franklin Templeton Mutual Fund
• Groww Mutual Fund
• HDFC Mutual Fund
• HSBC Mutual Fund
• ICICI Prudential Mutual Fund
• IDBI Mutual Fund
• IDFC Mutual Fund
• IIFL Mutual Fund
• Indiabulls Mutual Fund
• Invesco Mutual Fund
• ITI Mutual Fund
• JM Financial Mutual Fund
• Kotak Mahindra Mutual Fund
• LIC Mutual Fund
• Mahindra Manulife Mutual Fund
• Mahindra Mutual Fund
• Mirae Asset Mutual Fund
• Motilal Oswal Mutual Fund
• Navi Mutual Fund
• Nippon India Mutual Fund
• NJ Mutual Fund
• PGIM India Mutual Fund
• PPFAS Mutual Fund
• Quant Mutual Fund
• Quantum Mutual Fund
• Reliance Mutual Fund
• Sahara Mutual Fund
• Samco Mutual Fund
• SBI Mutual Fund
• Shriram Mutual Fund
• Sundaram Mutual Fund
• Tata Mutual Fund
• Taurus Mutual Fund
• Trust Mutual Fund
• Union Mutual Fund
• UTI Mutual Fund
• WhiteOak Capital Mutual Fund

Each AMC offers a variety of mutual fund schemes tailored to different investor needs.

What Does a Fund Manager Do?

A Fund Manager is the professional responsible for managing mutual fund investments. They decide where to invest, when to buy or sell assets, and how to allocate funds across different sectors to achieve the best possible returns.

✅ Key Responsibilities of a Fund Manager

• 🔹 Market Research & Analysis – Studying economic trends, stock market movements, and financial reports to make informed investment decisions.
• 🔹 Portfolio Management – Selecting and adjusting investments within the mutual fund to maintain risk-return balance.
• 🔹 Risk Management – Diversifying investments to minimize losses and ensure stability.
• 🔹 Following SEBI Regulations – Ensuring that investments align with SEBI guidelines and fund objectives.
• 🔹 Regular Performance Reviews – Evaluating the fund’s performance and making necessary changes to improve returns.

Types of Fund Managers

• Equity Fund Managers – Specialize in stock market investments.
• Debt Fund Managers – Focus on government and corporate bonds.
• Hybrid Fund Managers – Manage funds that combine equity and debt investments.
• Passive Fund Managers – Invest according to index allocation, with minimal active decision-making.

A skilled fund manager plays a crucial role in helping investors achieve their financial goals—whether it’s wealth creation, capital preservation, or income generation.

Final Thoughts

Fund Houses (AMCs) and Fund Managers play a critical role in mutual fund investments. While AMCs provide structured investment products, fund managers actively manage the portfolio to maximize returns.

Understanding their roles helps investors make better choices—whether they're investing for growth, liquidity, or long-term goals.